Luxury Holiday Designer

Bringing the magic of Christmas all year long.

Custom trees, garlands and holiday installations for homes, boutiques and resorts, designed and placed by hand by Sheri Fitzgerald.

Explore the Looks Book Your Install

As featured in Forbes Better Homes & Gardens

A tree centered in a grand foyer between two curved staircases dressed in garland

There are no mistakes when Christmasing.

Forbes Better Homes & Gardens Casa Monica Resort & Spa 1M views on a single reel

Signature Looks

Every tree begins with a palette.

Velvet, copper, flocked branches, a single ribbon that sets the mood. Tap any look to see the photos and videos.

“There are no mistakes when Christmasing.”

Sheri Fitzgerald

Casa Monica lobby tree beside a gilded arch and throne chair

Featured Project

Casa Monica Resort & Spa

St. Augustine, Florida

For St. Augustine's Nights of Lights, Sheri designs the grand lobby tree at the historic Casa Monica, plus three more trees and holiday touches throughout the lobby.

“Sheri Fitzgerald of Hold My Eggnog returns to decorate the grand lobby tree, along with three additional trees and festive lobby enhancements.”

Forbes, 7 Spectacular Christmas Light Displays That Offer Holiday Magic

As Seen In

Trees people stop scrolling for.

Beyond the Classic Tree

Themes for every personality, and every holiday.

Grinch
Candyland
Snoopy
Gingerbread
Fashionista
Nutcracker

Install day, behind the scenes.

How It Works

From first idea to install day.

01

Consultation

Talk through your rooms, your traditions and how you want the holidays to feel when you walk in the door.
02

Design

Sheri builds a palette for each space and pulls together ribbon, ornaments, florals and picks to match.
03

Install Day

Every branch gets fluffed (a necessary evil), then the tree is layered by hand until it's finished.
04

Year After Year

Many clients book next season's install before this year's ornaments are even packed away.

Shop the Look

Love a tree? Get the links.

Comment SHOP on any design post on Instagram and Sheri will send you a DM with the products she used, from ribbon to ornaments. Yes, even the sleigh she uses as a tree stand.

Follow @hold_my_eggnog

Kind Words

The install day is already booked for next year.

“Sheri is such a gifted artist. The two trees that she has designed, created and installed in my home are so stunning, perfectly complementing the aesthetic of each room. My heart and soul are so happy! The install day is already booked for next year!”

Gail S.

“Sheri's thoughtful, classic, and timeless design brought warmth and comfort to our home. Excited for this holiday season and Sheri's ideas for adding a third tree to our home!”

Jennifer S.

“Sheri brings so much magic to our Christmas decor every year! She's a joy to work with and goes above and beyond to make visions come to life. We get so many compliments on our trees and look forward to using her every year!”

Tori W.

“Sheri is an extremely creative and talented Christmas tree designer. She's brought my vision to life with our family's tree for the past two years. A consummate professional that is a pleasure to partner with. Our family loves her work! We are already looking forward to year 3.”

Robin D.

Sheri Fitzgerald adding ribbon to a flocked tree in champagne and silver

Meet the Designer

Hi, I'm Sheri.

I'm the designer behind Hold My Eggnog. I design, build and install trees for homes, boutiques and resorts, from family rooms in Nocatee and Ponte Vedra to the grand lobby of St. Augustine's Casa Monica.

Christmas is my favorite season, but Easter, fall, Halloween and the Fourth of July get the same attention. My motto says it all: there are no mistakes when Christmasing.

Sheri Fitzgerald

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